Search results for "Représentations mentales"
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Les protéines végétales vues par le consommateur : quelles représentations ?
2021
The hidden face of expertise! Representations and descriptions of wines by different groups of experts in a vineyard in full evolution : the Beaujola…
2022
The Beaujolais vineyard is today in full evolution thanks to a policy of upgrading and moving upmarket. This evolution leads to the development of new mentions within the vineyard. This evolution impacts the Beaujolais wines but also the wine experts who are in the heart of making, selling and promoting these wines. Wine expertise has been studied extensively over the past twenty years. Most studies have focused on experts as a unified group versus novices to understand the effect of expertise on the knowledge and abilities of experts. However, it appears that within this unity, there are several types of experts with different backgrounds, knowledge, experiences, and professions: wine make…